Ela Koka

As the Media and Marketing Manager for Albania My Way, I oversee brand positioning, content strategy, and digital marketing efforts to showcase Albania as a top travel destination. With a background in Business Management from Tirana University and over a decade of experience in tourism, I have witnessed and contributed to the industry’s growth, particularly in the past two years as Albania has gained international recognition.

My role focuses on creating engaging campaigns, managing social media presence, developing partnerships, and ensuring that our storytelling aligns with the values of sustainable and experiential travel. By combining my expertise in tourism and marketing, I strive to connect travelers with authentic experiences across the Western Balkans, delivering quality services and innovative travel solutions

Languages Spoken: English, Italian